Category Archives: Bitcoin

Neuer “inverser” Bitcoin-ETF lässt Anleger jetzt auf den BTC-Preis setzen

Der Horizons Inverse Bitcoin ETF (BITI) soll es Anlegern ermöglichen, von der Volatilität des Bitcoin-Kurses zu profitieren, sagt die Geschäftsführung.

Bitcoin (BTC)-Investoren in Kanada haben diese Woche zwei weitere Möglichkeiten für ein BTC-Engagement – und können nun sogar auf einen Preisabsturz wetten.

In einer Pressemitteilung am 14. April bestätigte Horizons ETFs Management, dass seine zwei neuen börsengehandelten Fonds (ETFs) am Donnerstag den Handel an der Börse in Toronto aufnehmen werden.

Horizons: Bitcoin hat “polarisierende Ansichten”

Bereits ein Pionier im regulierten institutionellen Investmentbereich für Bitcoin, hat Kanada nun grünes Licht für den ersten derartigen Fonds gegeben, der auf Bitcoin-Kursverluste und nicht auf Gewinne setzt.

Der BetaPro Inverse Bitcoin ETF (BITI) erlaubt es Investoren, Bitcoin-Futures zu shorten. Die Verantwortlichen beschreiben das Angebot jedoch nicht als Zeichen einer bärischen Stimmung, sondern als eine Möglichkeit, Episoden der Preisvolatilität zu erfassen.

Seine Schwester, der BetaPro Bitcoin ETF (HBIT), wird im traditionelleren Sinne funktionieren und die Short-Möglichkeit ergänzen.

“Wir wissen, dass es polarisierende Ansichten über bitcoin und als Ergebnis, es gibt Investoren mit einem hohen Maß an Überzeugung auf beiden die bullish und bearish Fälle für die asset-Klasse,” Steve Hawkins, Präsident und CEO von Horizons ETFs, sagte in der Mitteilung.

“Mit der Einführung von HBIT und BITI ist es unser Ziel, Anlageinstrumente bereitzustellen, die es Anlegern ermöglichen, liquiden Zugang zu den Renditen von Bitcoin-Futures zu erhalten, mit der Möglichkeit, Long oder Short auf die Anlageklasse zu gehen, basierend auf ihren Aussichten und Überzeugungen.”

ETFs sehen glühende Nachfrage

Der Schritt kommt, da Bitcoin neue Allzeithochs in der Nähe von $65.000 umkreist und das institutionelle Interesse im Tandem wächst.

Diese Woche erreichte das offene Interesse an Bitcoin-Futures einen neuen historischen Höchststand und überschritt $25 Milliarden, bevor die Börse Coinbase an der Nasdaq gelistet wurde.

Grayscale’s Bitcoin Trust (GBTC), dennoch weiterhin eine negative Aktienkurs Prämie relativ zu den Spot-Preisen zu produzieren, und gehandelt bei rund 14.3% Rabatt am Donnerstag.

Die Regulierungsbehörden der Vereinigten Staaten haben noch keinen einzigen Bitcoin-ETF genehmigt, was Kanada einen festen Vorsprung gibt, obwohl sein Markt nur ein Bruchteil seines Nachbarn ist.

Der Purpose Bitcoin ETF, der erste, der Anfang des Jahres in dem Land grünes Licht bekam, hat jetzt $1,4 Milliarden CAD ($1,12 Milliarden USD) an verwaltetem Vermögen.

Wie Cointelegraph feststellte, ist ein Engagement in ETFs in den USA jedoch immer noch indirekt möglich.

 

Il nuovo caso d’uso di Bitcoin? Una pagella per come gli Stati Uniti gestiscono il dollaro

Un nuovo ruolo importante per la prima criptovaluta al mondo come indicatore dell’inflazione – o solo un’altra fantasia dei massimalisti di Bitcoin?

Per tutta la metà di marzo, molti americani hanno ricevuto assegni di stimolo dal governo, e mentre i pagamenti – $ 1.400 per ogni cittadino statunitense che guadagna meno di $ 80.000 all’anno – saranno una benedizione per milioni in difficoltà economiche disperate a causa della crisi COVID-19 , ha sollevato di nuovo lo spettro dell’inflazione.

E come per molte altre cose, anche questo ha un angolo di Bitcoin ( BTC )

Il 15 marzo, il CEO di Galaxy Digital Mike Novogratz ha proposto allo Squawk Box della Bitcoin Loophole un nuovo ruolo per Bitcoin alla luce delle recenti misure di stimolo – come “una pagella per come i cittadini pensano che il governo stia gestendo le loro finanze”. Se la gente crede che il segretario al Tesoro degli Stati Uniti Janet Yellen et. al. può tranquillamente atterrare questa “superpetroliera gigante” che è stimolo fiscale e monetario, ha detto Novogratz, quindi “le persone smetteranno di spostarsi in Bitcoin”. Ma per ora, “siamo in territori inesplorati per quanto denaro stiamo stampando, e Bitcoin è una pagella su questo.”

Podcaster Preston Pysh ha sollecitato qualcosa di simile pochi giorni prima in risposta alla notizia che la Camera dei Rappresentanti degli Stati Uniti aveva approvato il pacchetto di aiuti COVID da $ 1,9 trilioni: “Pensa a #Bitcoin come un indicatore di manipolazione”.

Cosa si deve fare di questo? Un nuovo ed entusiasmante caso d’uso per la prima criptovaluta al mondo, ovvero come una sorta di strumento di feedback per i responsabili delle politiche monetarie? O solo un’altra fantasia dei massimalisti di Bitcoin?

“Nessuna prova” che Bitcoin sia una copertura

David Yermack, professore di finanza presso la Leonard N. Stern School of Business della New York University, ha respinto l’idea che BTC potesse servire da “pagella” per i governi, dicendo a Cointelegraph: “Non ci sono prove che Bitcoin fornisca una copertura contro i movimenti in valuta sovrana. ” Ha aggiunto che “quando si esaminano campioni di grandi dimensioni per scopi di ricerca, le prove sono state molto difficili da trovare in un senso statisticamente rigoroso”.

Bitcoin è una misura troppo imprecisa, dicono altri. Se l’inflazione aumenta del 2,4% nel corso dell’anno, come recentemente previsto dalla Federal Reserve , anche il prezzo di BTC aumenterà del 2,4% o un suo multiplo costante? O al contrario, se la Fed rafforza l’offerta di moneta, riducendo l’inflazione, anche il prezzo di BTC scenderà di pari passo? BTC fondamentalmente deve essere altamente correlato al tasso di inflazione per essere utile come strumento di feedback, e questo sembra improbabile.

“L’ondata di liquidità dalla Fed ha alimentato guadagni in quasi tutte le principali classi di attività, con alcuni giochi speculativi puri come Bitcoin che ne hanno beneficiato ancora di più”, ha detto Eswar Prasad, professore di economia alla Cornell University e senior fellow della Brookings Institution Cointelegraph, aggiungendo:

“È improbabile che i prezzi di Bitcoin vengano visti come una guida affidabile di qualsiasi tipo per la politica monetaria, soprattutto perché è scambiato in un mercato relativamente sottile che sembra soggetto a manipolazioni e ondate speculative”.

Continuation of the Bitcoin price correction to $ 22,000 & liquidation of BTC futures in the amount of $ 1,000,000,000

The Bitcoin course BTC price has fallen sharply and is recording great losses. The Bitcoin course quickly lost value. This is also known as a BTC dump. The picture shows a crumbling Bitcoin price on a descending price graph.

The recent rapid crash of the Bitcoin price has taken its toll. Nearly $ 1 billion worth of BTC futures contracts were once again wiped out. But was this the end of the correction or was it just the beginning?

Almost $ 1 billion in Bitcoin (BTC) futures contracts was liquidated on January 13th today.

The continuous loop of liquidations causes extreme volatility and large price fluctuations in the cryptocurrency market and especially in the Bitcoin Legacy price itself. So yesterday only $ 410 million in BTC long positions were liquidated on Binance. This was the highest daily value of liquidated futures contracts to date.

Why this is all pretty normal for Bitcoin

The Bitcoin price crash came pretty quickly and violently. Within a very short time, the price per BTC fell by over -26%.

In the course of a parabolic soaring Bitcoin price, which reached new record prices of over $ 41,000, public attention around BTC increased noticeably and attracted many new investors into the market. They are often shocked by the volatility of the Bitcoin price and fear that they have bought the tip of a bubble again.

Also read : Bitcoin is a bubble – Bank of America is lashing out to strike against BTC

However, if we look at the bullrun in 2017, we see that such and larger price corrections are completely normal for Bitcoin, even in an upward trend.

The above figure shows that during the upward trend in 2017 there were a total of 9 price corrections between -25% and -42%. This means that the current price correction of around -26% is still at the lower end of what we are used to from the Bitcoin price.

Bitcoin course correction could continue

Quite a few consider the current correction to be complete. For example, the pseudonymous trader known as the “Byzantine General” noted that the $ 30,000 area has become an important level of support.

Therefore, many interpret the cooling of the Bitcoin futures market while at the same time consolidating the $ 30,000 area as a very optimistic sign for the Bitcoin price and its medium-term prospects.

But there are also signs that this is only halfway through a major correction. Many fear that if the Bitcoin price falls again, a head-and-shoulders formation could form on the BTC chart.

Newsweek’s positive coverage of Bitcoin underscores the paradigm shift in public perception

The publication explores whether Bitcoin will become the new gold standard.

Newsweek, one of the largest weekly American news magazines, has put a positive spin on Bitcoin (BTC) in a recent article exploring whether digital assets can become the new gold standard.

The article, which appeared on Wednesday, dissects the digital gold narrative using JPMorgan’s latest model that shows a potential BTC price of $146,000. Although the article presents little new information for the cryptomone enthusiasts who have been recording The News Spy  meteoric rise it provides more validation that the main narrative surrounding cryptomone has changed.

“All that glitters is not gold, but it could be Bitcoin,” wrote Scott Reeves. “And in the long run, it could be more valuable.

2 key Bitcoin price indicators show that professional traders are waiting for the $36,000 level

That’s the message that appeared before Newsweek readers, numbering in the tens of millions, many of whom have never been exposed to Bitcoin.

Earlier this week, Bitcoin appeared on the front page of the Financial Times, on the 12th anniversary of the Genesis Block no less, offering more proof that the mainstream can no longer ignore BTC.

Meanwhile, more investors are flooding into the market, as shown by the sharp increase in active management and the growing interest of major corporations and institutions.

Only 22% of Bitcoin’s supply was left in circulation as the BTC rally is ‘far from over’.

New users are entering Bitcoin on a long-term basis, possibly for the next three to five years at least, according to podcaster Peter McCormack. Sonny Singh, BitPay’s commercial director, shares this sentiment, but recently argued that another increase in the price of BTC could lead to institutional benefits.

Google search trends suggest that FOMO, or the fear of missing out on profits, is soaring in the new year, which could be a precursor to rising prices in the short term.

Google searches for the word “Bitcoin” in the United States

Searches for the word “Bitcoin” were quiet during last year’s upward trend compared to the 2017 bull market. Again, this suggests that the less resilient Bitcoin path may be higher.

Overheated rally? There are 3 warning signs of Bitcoin’s rising funding rate

It remains to be seen whether retailers’ understanding of Bitcoin is improving, or whether people are paying attention simply because of price appreciation. In either case, Bitcoin’s value proposition is no longer relegated to the dark, esoteric corners of the Internet.

Muntenbasis Awards De eerste ronde van de Bitcoin-ontwikkelaarsbeurzen

Coinbase heeft de eerste ontvangers van haar Crypto Community Fund-ontwikkelaarssubsidies onthuld. Het fonds werd voor het eerst aangekondigd in oktober en is opgericht om Bitcoin-ontwikkelaars te ondersteunen in hun werk aan projecten die de onderliggende technologie van de cryptocentrale ondersteunen.

João Barbosa en pseudoniemontwikkelaar 0xB10C

De eerste twee ontwikkelaars, João Barbosa en pseudoniemontwikkelaar 0xB10C, werden gekozen door de adviesraad van het fonds, waaronder Stanford-cryptografieprofessor Dan Boneh en Crypto Revolt-ontwikkelaars Carla Kirk-Cohen, Anthony Towns, Amiti Uttarwar en Felix Weis.

Coinbase zei 0xB10C, de maker van mempool.observer, zal werken aan een softwarevorkvisualisator op Bitcoin’s Signet-testnetwerk, een tool die gebruikt kan worden om updates van de Bitcoin-software te controleren (en die nuttig kan blijken in het licht van Bitcoin’s Taproot-upgrade). Ze zullen ook onderzoek blijven publiceren en werken aan de herziening van de Bitcoin-code.

Barbosa, die nog maar net zijn financiering van mijnbouwbedrijf Bitmain kwijt is, zal werken aan een gebruikersinterface voor Bitcoin Core die zijn gebruikers toegang geeft tot geavanceerde functies zonder gebruik te hoeven maken van de opdrachtregel – een codeerinterface die u in staat stelt om met uw computer te praten om de interactie met applicaties in de vorm van tekstregels tot stand te brengen.

Bovendien koos de adviesraad voor Barbosa omdat ze “waarde hechten aan [zijn] eerdere werk op het gebied van codeherziening, en er zeker van wilden zijn dat hij in de toekomst verder kon gaan”, aldus de release.

“Ik heb het geluk om regelmatig bij te dragen aan het project. Ik hoop nog één jaar aan de taak te kunnen voldoen,” vertelde Barbosa CoinDesk.

Bitcoin-ontwikkelaarsfinanciering

Barbosa had, samen met een handvol andere Bitcoin-ontwikkelaars, recentelijk financiële middelen afgesneden van de Bitcoin-mijnbouwer Bitmain.

Zoals blijkt uit het feit dat Barbosa van de ene naar de andere subsidie hoppelt, is open-sourcewerk beladen met financiële onzekerheid, en zelfs de beste Bitcoin-ontwikkelaars kunnen slechts gedeeltelijk of helemaal niet worden gefinancierd voor hun werk.

Gedurende een groot deel van de geschiedenis van Bitcoin hebben de ontwikkelaars gewerkt als vrijwilligers om de code van Bitcoin te onderhouden en te verbeteren. Sommige bedrijven, waaronder Blockstream en Chaincode, hebben sinds 2017 de ontwikkeling van Bitcoin Core gefinancierd, maar pas toen Bitcoin voor het laatst in de schijnwerpers stond, hebben andere bedrijven en organisaties hun inspanningen om subsidies te verstrekken opgevoerd.

Naast deze sponsoring hebben sommige van de meer productieve ontwikkelaars donaties van Bitcoin-gebruikers op GitHub aangetrokken.

De adviesraad van Coinbase accepteert voorstellen voor de volgende subsidieronde tot 11 januari 2021.

Bitcoin 3% Z dala od 30.000 USD (zaktualizowane)

Najpopularniejsza krypto waluta, Bitcoin (BTC), wciąż rośnie w górę, ponieważ dziś po raz pierwszy skoczyła ponad 29.000 USD, a teraz musi wzrosnąć o około 3%, aby osiągnąć kolejny ważny psychologicznie kamień milowy.

Po przekroczeniu 29.200 USD wcześniej w dniu dzisiejszym, w momencie pisania (10:02 UTC), BTC handluje na poziomie 28.998 USD i wzrasta o 4% w ciągu dnia i 24% w ciągu tygodnia. Cena wzrosła o 48% w ciągu miesiąca i prawie 300% w ciągu roku.

Pozostałe monety z pierwszej dziesiątki wzrosły głównie o 1%-3% w ciągu dnia. Nawet najbardziej niespokojna moneta główna, XRP, wzrosła dziś o 3%, osiągając poziom 0,217 USD, pomimo tego, że więcej platform ogłosiło zawieszenie handlu tą monetą. XRP spadł o 20% w ciągu tygodnia i o 68% w ciągu miesiąca, ponieważ amerykańska Komisja Papierów Wartościowych i Giełd złożyła pozew przeciwko Ripple’owi związanemu z XRP.

Binance.US zapowiedziało, że usunie XRP z giełdy 13 stycznia, podczas gdy kryptoński prime broker Genesis również podobno zawiesił handel i udzielanie pożyczek w ramach XRP.

W międzyczasie, według analizy rynku kryptograficznego firmy Glassnode, tylko BTC 4,2 mln (22%) jest obecnie w ciągłym obiegu i dostępne dla kupna i sprzedaży.

“Widzimy wyraźny trend wzrostowy w zakresie braku płynności Bitcoinów. To wskazuje, że obecny rynek hossy jest napędzany przez oszałamiającą ilość braku płynności”, powiedzieli, dodając, że ponad 1 milion BTC stał się niepłynny w ciągu 2020 roku.

Ponadto, według Arcane Research, zagregowany bilans giełdowy spadł w ciągu roku i ponad 0,5 mln BTC netto zostało wycofane z głównych giełd.

Wśród przyczyn tego stanu rzeczy wymieniono te, które zostały wymienione:

Prawdopodobnie znaczna część wycofanych BTC została przeniesiona do portfeli zimnych magazynów, co widać po wzroście o 10,5 % adresów posiadających ponad 0,1 BTC.
Jednakże, należy również założyć, że te Bitcoins zostały przeniesione gdzie indziej do innych custodians w przestrzeni.
Najbardziej prawdopodobnym miejscem przeznaczenia wycofanych BTC jest Ethereum blockchain, ponieważ obecnie istnieje 139.725 BTC na Ethereum z zawiniętym protokołem Bitcoin posiadającym tylko 113.235 BTC.
Innym prawdopodobnym miejscem przeznaczenia dla BTC przeniesionych giełd są scentralizowane podmioty udzielające pożyczek, takie jak BlockFi, Genesis i Nexo, umożliwiające posiadaczom Bitcoinów zdeponowanie środków i otrzymanie dochodu w tym czasie.

Szacują oni jednak, że w 2021 r. zagregowane saldo BTC wzrośnie, ponieważ coraz więcej posiadaczy będzie dążyć do realizacji zysków lub handlu innymi kryptokur walutami.

DeFi Protocol Founder Nexus Mutual Hacked: $ 8M Stolen

The protocol itself is secure, but the founder has lost all of his tokens, which total 6 percent of the amount in circulation.

A hacker stole $ 8 million from the private wallet of Hugh Karp, CEO of DeFi platform Nexus Mutual

According to a statement from Nexus Mutual, the money was stolen Monday by a hack attack on Karp’s personal device. The hacker was able to install a fake version of Bitcoin Millionaire, through which Karp approved a transaction that diverted all of its NXM tokens to an address controlled by the attacker.

The amount stolen is NXM 370,000. At press time, these were worth about $ 8.2 million. The hacker is already converting the tokens into ether ( ETH ). So far that’s 354 ETH worth more than $ 200,000.

According to Nexus Mutual, Karp used a hardware wallet. However, the attacker was able to bypass the protection by replacing a legitimate transaction with his own. Some hardware wallets should offer protection against this type of attack by requiring confirmation on the device itself. The display should be protected against this form of manipulation.

The attacker was a Mutual member and passed through identity verification 11 days ago

However, the attacker has not been fully identified and the investigation is still ongoing. The attacker had to be a verified mutual member in order to receive NXM tokens. A Nexus Mutual manager told Cointelegraph that they “believe the hacker may have committed identity fraud”.

The NXM token has fallen 17 percent since the attack, even though the protocol itself was not affected. Nevertheless, around 6 percent of all NXM tokens in circulation were stolen in the hack. That could put significant downside pressure on the price.

Karp later complimented the attacker on his “very nice trick”. He offered a bounty of $ 300,000 and no legal consequences in exchange for returning the tokens. He argued the hacker would have a hard time converting the NXM into more liquid forms of money.

Los reguladores del estado de Wyoming aprueban Avanti, el segundo banco de Bitcoin de América

La Junta Bancaria del Estado de Wyoming ha dado luz verde a Avanti.

Llaves para llevar

  • El banco de criptografía de Avanti fue aprobado unánimemente por los reguladores estatales esta semana con un voto de 8-0.
  • El banco también está planeando lanzar un stablecoin llamado AVIT.
  • Aunque Avanti pretende llenar un nicho en la industria bancaria, muchas otras compañías también ofrecen servicios comparables.

Avanti dice que ha obtenido la aprobación de su banco de criptografía con sede en Wyoming, como se revela en un nuevo comunicado de prensa.

El banco fue aprobado por unanimidad

Avanti fue anunciado por primera vez en febrero. Ahora, el banco ha obtenido la aprobación de la Junta Bancaria del Estado de Wyoming, que votó 8-0 a favor de conceder a la empresa un estatuto bancario.

El banco planea ofrecer varios servicios relacionados con la criptografía, incluyendo un stablecoin (AVIT) fijado en dólares americanos, servicios de custodia, banca en línea y servicios “primarios”. Tiene previsto ofrecer cuentas comerciales en 2021 e introducir otras cuentas más adelante.

El enfoque principal de Avanti será el token AVIT, al que llama “disruptor de stablecoin” que resolverá problemas legales, contables y fiscales. La compañía planea lanzar el AVIT en el Ethereum, en la cadena lateral de Bitcoin Liquid, y posiblemente en otras cadenas de bloques en el futuro.

La fundadora de la compañía, Caitlin Long, dice que Avanti tiene la intención de tender un puente entre los “sistemas financieros de activos tradicionales y digitales” ofreciendo servicios que no existen actualmente en otros lugares. Añade que, en la actualidad, sólo los depósitos con fines especiales con sede en Wyoming son capaces de liquidar transacciones de activos digitales en dólares en los Estados Unidos.

Avanti en contexto

Aunque Avanti pretende ocupar un nicho en la industria de la banca criptográfica, no es el único banco que trabaja con activos digitales en su jurisdicción.

El Kraken del intercambio criptográfico también obtuvo un banco de Wyoming este año. Dado que el Kraken tiene una reputación establecida desde hace mucho tiempo dentro de la comunidad criptográfica, podría atraer más atención.

Algunas empresas de criptoanálisis también ofrecen servicios comparables a los de Avanti sin operar como banco. Coinbase Custody y Bakkt, por ejemplo, ofrecen servicios de custodia de criptografía, mientras que JPMorgan y Stronghold y ofrecen stablecoins de fácil regulación.

En cualquier caso, los progresos de Avanti muestran claramente que el sector financiero tradicional está cada vez más interesado en la criptodivisa y los activos digitales.

Los bancos centrales están cayendo oro. ¿Eventualmente comprarán Bitcoin? ¡Irán dice que sí!Irán compra bitcoin

Por primera vez en diez años, varios bancos centrales de todo el mundo han comenzado a vender su oro. Según un informe de Bloomberg , varias naciones productoras de oro han aprovechado el alto precio del activo para mitigar los efectos de la pandemia en sus economías nacionales.

El oro fue testigo de un precio casi récord en las últimas semanas, y esto había llevado a los bancos centrales a comenzar a perder su oro en un intento por administrar la economía

Pero, hablemos del oro digital, Bitcoin System, que ha sobrevivido a muchas fluctuaciones del mercado y ha demostrado ser una cobertura contra la inflación y la crisis económica.

Es cierto que los bancos centrales no siempre han estado a favor de las criptomonedas, especialmente Bitcoin. Sin embargo, teniendo en cuenta los casos de uso y el valor de la criptomoneda, puede que no sea demasiado lejano en el futuro antes de que los bancos centrales compren bitcoin como activo de reserva.

Irán adopta Bitcoin

Se dice que el cambio es lo único constante en el mundo, y esa afirmación se ha demostrado que es cierta en muchos casos. En un informe reciente , las autoridades iraníes declararon oficialmente que Bitcoin se utilizaría para transacciones internacionales.

Este movimiento ha convertido a Irán en el primer país del mundo en utilizar Bitcoin como medio de intercambio. El banco central de Irán comprará Bitcoin extraído legalmente a los mineros para financiar las importaciones de otros países.

Las criptomonedas eran ilegales en el país hasta 2019 cuando emitió su reglamento. Aunque Irán ya no es muy estricto con las criptomonedas, tampoco es demasiado indulgente con ellas. Sin embargo, con las sanciones de Estados Unidos que presionan a la economía de Irán, les resulta imposible utilizar el dólar en los intercambios internacionales.

Además, la moneda fiduciaria del país ha estado cayendo durante los últimos dos años. El rial iraní empeoró con la crisis inducida por la pandemia de COVID-19.

Al legalizar la minería y el uso de Bitcoin en el país, Irán evitará la sanción de Estados Unidos mientras participa en los intercambios internacionales.

Irán es solo un caso en el que los bancos centrales recurrieron a Bitcoin en medio de una crisis económica nacional. A medida que pasan los días, muchos otros bancos centrales de todo el mundo cambian su postura sobre Bitcoin y las criptomonedas en general.

Algunos han pasado de condenar rotundamente a Bitcoin a modificar su legislación para permitir el uso de criptomonedas. Suiza, por ejemplo, modificó recientemente sus leyes sobre criptografía para promover la adopción generalizada.

Exclusive interview with SaTT CEO, Gauthier Bros.

SaTT is a blockchain company that recently raised $7 million in an ICO, so The Cryptonomist decided to interview CEO Gauthier Bros to find out more about the project and how token halls may still be able to offer something.

Can you explain the project to us?

Sure, we’re a blockchain-based smart advertising solution, designed to address the challenges facing the advertising industry, such as lack of transparency in the supply chain, late payments and more.

SaTT stands for Smart Advertising Transaction Token and is a token utility that allows advertisers to purchase smart advertising services on the dApp SaTT based on Ethereum. All transactions between advertisers and influencers/publishers are governed by SaTT’s smart contract, which automatically ensures speed, transparency, security and cost efficiency.

Blockchain oracles are implemented by the SaTT dApp to retrieve data from social media platform APIs such as YouTube, Facebook, Twitter, Instagram, etc. Actions such as LIKE, SHARES, SHARES, VIEWS, TWEETs etc. can then be examined to help quantify ROI, which is very important for advertisers and marketers.

When all criteria agreed between the advertiser and the influencer/publisher are successfully met, payments are automatically activated from the advertiser’s preloaded budget to the influencer/publisher’s wallet. As you can see, the smart advertising system SaTT has been designed to be fast, tamper-proof, secure and cost-effective, a perfect case of using the Ethereum smart contract.

What is ready on the platform? What can a marketer/influencer do?

Our MVP is already online allows:

Advertisers/ marketers can place their advertising campaign on the SaTT platform and enter the number of tokens available for their campaign. They can allocate tokens according to the social media platforms on which they wish to be promoted. For example, they can allocate a certain number of tokens to YouTube, Twitter, LinkedIn and/or Facebook. Advertisers/marketers can also reward influencers who have participated in their campaigns based on the performance of their posts.

For influencers (or micro-influencers), they can already participate in campaigns by posting on social networks and be remunerated according to the performance of their posts.
There will be more functionality and more different types of media platforms as we continue to improve and update SaTT’s smart advertising solution.

Why did you decide to have your own token?

I believe that tokenizing projects was really a revolutionary way to raise funds. With tokenisation, investment opportunities are democratised and virtually anyone who wants to be a supporter and thus benefit as the project takes off is given access to them.

This is a great advantage for projects that raise funds for development compared to IPOs with strict requirements. Small and medium sized projects would never launch if IPOs were the only way to make a public sale. The same is true for investors; tokenisation allows smaller investors to be part of something they believe can succeed.

Owning tokens also gives the project a tool to implement different programs and reward systems within the project ecosystem. I think the important thing is that the crypto revolt continues to improve and develop, because this will ultimately increase the value of the token and benefit all those who have supported it.

What is the difference with other marketing projects like aqilliZ, Brave or traditional aggregators like Addragon and Coinzilla?

From what I know, aqilliZ is also a working smart advertising solution, but they are built on the Zilliqa blockchain (we are on Ethereum) and claim to work with FoodPanda. Brave is a web browser where content creators and attention are valued, rewarding users with Basic Attention Token (BAT). Addragon is more concerned with media buying and advertising, such as banners and advertisements. Coinzilla allows you to purchase press releases and sponsored items.

Of all the platforms you mentioned, aqilliZ seems the most similar to us. The rest are various advertising solutions that focus on different areas of advertising. I’m not very familiar with aqilliZ because they didn’t explain their platform well, so I can’t comment because I don’t have the details on how it works.

You have raised 7 million euros in an ICO. Do you still think that ICOs are a good way to raise funds? Why do you think yours has been a success at a time when tons of other ICOs are failing?

I think the fact that we have focused a lot on having a working platform is one of the main reasons why investors decided to support the SaTT project.

In the midst of the ICO hype at the end of 2017 and in part 2018, many projects were blockchain solutions, but most of them failed to deliver a working product and that was why those projects and tokens went out of business. This led investors in general to be very suspicious of blockchain projects because the hype alone cannot sustain the continued success of a project.

Our core team is from Atayen, Inc. and we’ve already provided technology solutions such as our Facebook pages for business applications, so we understand what it takes to provide these kinds of solutions. It’s no small thing, and the amount of RnD, trial and error that a project is willing to endure is proof of how committed the team is to the project.

All these factors have contributed to the success of our fundraising. SaTT is a project that is committed to implementation and we are not interested in being a straw fire. We want to be a solution widely adopted by our industry.

Since Ethereum is becoming very expensive in terms of gas expenses, why did you decide to use this blockchain and how will you solve the problem of fees?

Ethereum is a leader in smart contract protocols considering the huge number of projects that have adopted it. As far as users and developers are concerned, there is no alternative at the moment, so we have chosen to use the Ethereum blockchain.

At the moment, we have created the SaTTv token as a centralised version of the SaTT token for limited use on the platform and without having to pay fees. However, if a more stable, efficient and economical version arrives and the gas charges on Ethereum continue in this way or become even more expensive, then yes, we might consider switching to such a blockchain.

Which oracles do you use?

Currently, our blockchain oracles work with YouTube, Facebook, Twitter and Instagram, some of the most popular media platforms. However, we will develop other oracles to work with other popular platforms. In fact, one for TikTok is already under development at the moment – yes, you heard it here first!